American Express Credit Deals

In 1850 it was established as an express mail company and with the course of time it enjoyed the monopoly of providing express shipments all over New York. American Express became even more meaningful as it moved to the area of financial services and initiated the money order business already practiced at the US Post Office.

But it was the company's traveler's cheque launched in 1891 that established it as truly international. The American Express traveler's cheque allowed American citizens to go round the globe without having difficulties of obtaining cash. In its effort to make traveling easier and more comfortable, the company's Travel Division established its first travel agencies equipped with first travel charge cards. It was under the provision of American Express Chief Executive Officer Ralf Reed that the company made a final and a decisive move into the card business with 250,000 card issuance following.

The Gold and Platinum cards issued in 1966 and 1984 respectively, were the first charge cards offered to exclusive American Express customers by invitation. These products, designed primarily for wealthy customers with significant spending and excellent payment history, carried heavy annual fees and had to be paid in full each month. Its first credit card was Optima which appeared in 1987 and gave a start to the present-day prosperous business of credit cards most appreciated for promoting customer rewards (the Blue Card from American Express, as an example).

First AmEx products were notable mostly for the requirements to potential customers. Guaranteed approval was granted to successful businessmen with a long and excellent credit history who could afford paying high-sky annual fees and could wisely manage their high credit card limits.

Once, however, the company noticed the gradual loss of revenues due to the limited customer base and so changed its policy. It is now more loyal to young customers with not so significant credit history and scores and thus is becoming more popular and competitive on the market.

Can you imagine a credit card the main idea of which is to promote customer rewards, such as generous cash back options, frequent flyer bonus miles and redeemable points, let alone various additional services? Carrying an AmEx card in your pocket, you feel completely safe when shopping. The Purchase Protection Plan protects your eligible purchases from damage or theft for 90 days from the purchase date. The plan is much appreciated by the company's customers for its provision of repair, replacement or reimbursement of the defected or stolen product.

Travel Accident Insurance Plan protects frequent travelers when they are far from home. Easy saving with a lavish discount system when you shop, travel or dine at your favorite brand or local merchant is another incentive American Express offers.

If you add to all these standard programs such credit card features as no annual fees, 0% or low APR on purchases or balance transfers for 6 to 15 months and low ongoing APR, you come to conclusion that American Express credit card products are probably the best and most demanded on the market. And you won't be wrong.

These high credit limit and low interest cards historically rank among exclusive products but their owners are no worse! American Express customers should have at least 2 years of tenure, substantial spending and spotless credit history. If you comply with all these requirements - one of the most beneficial rewards credit cards from American Express will rest in your pocket.